Freshers Top 5 Picks
Here at Seed Marketing we’ve pulled together our top 5 Freshers Picks for 2013: marketing products that deliver the best ROI and that you could comfortably turn around in time for Fresher’s! We hope you find it helpful.
- The Student Brand Ambassador Campaign 2.0
Student Brand Ambassador Campaigns have always been a staple of student marketing, however since the development of social media and clever management and amplification tools like Mission Manager, the Student Brand Ambassador campaign has cemented itself as the most cost effective and influential channel for reaching this audience.
However, much like a brand’s social media, a successful Student Brand Ambassador campaign requires the perfect recipe…This includes working with influencers, not marketers, investment in creating genuine advocates, proper tracking and accountability (for everyone), creative and bespoke task planning and applying the perfect management systems.
This recipe is a Seed Marketing special! With a network of over 12,000 of the most influential students in the UK, we’ve been running student ambassador campaigns of up to 2,000 students from everyone to festivals to FTSE 100 companies over the last 7 years and know exactly what works.
- The Digital Fresher Fair with StudentCom
Fresher Fairs can be a great way to access a high number of students at a time of year when they are making major purchasing decisions. However, in reality fairs can be quite hit and miss and despite high activation costs, there is often little to no conversion to sale.
Cue mark 2 of the Fresher’s Fair… its digital doppleganger. With the average student now spending 34 hours a week online and guaranteed daily reach throughout Freshers, Seed Marketing has partnered with StudentCom to deliver the perfect Digital Fresher’s. The new package provides brands with access to 500k new and current students on their journey from accepting their place at Uni through to the end of fresher’s.
As part of the Digital Fresher’s Fair brands can benefit from the opportunity to opt in c100k new students in to their mailing list via the digital goodie bag, 6 million guaranteed impressions over the summer and throughout Fresher’s, email sponsorship to 350k students and promoted social media posts to 300k current students.
Download the official Digital Freshers Media Pack here
- Peer to peer referral with Phansta
Peer to peer referral is consistently cited as the most important factor when influencing student purchasing decisions.
PHANSTA is a 2,000 strong social influencer network which encourages, tracks and rewards peer to peer content sharing online.
This is a great platform for promoting your student discount code, growing likes on your fanpage or seeding competitions or apps.
Recent campaign successes include MTV, Redbull, Schuh, Superdry and British Gas and at only £2,000 a campaign, it’s a no brainer addition for student marketing campaigns.
Download the the official Phansta Media pack here
- Student Lock in Sales Campaign
In the last two years we have seen the phenomenal success of the ‘Student Lock In Events’; one off shopping centre and store events taking place around the UK where stores offer 20%+ and other incentives exclusively for students. For some stores these nights will provide the best takings for the entire year!
With the right strategy these events provide a major revenue opportunity for brands, with the most successful retailers combining a compelling incentive with a student marketing campaign in each city.
One of the original brands to get behind the student Fresher’s events, was Seed Marketing client Superdry. For the last three years we have run a UK wide tour combined with a local level ambassador campaign and in 2013 will be taking the campaign to a whopping 40 cities.
To talk to Seed Marketing about optimising and marketing your events, please contact celia@seedmarketingagency.com.
For a case study of Seed Marketing’s 2012 Superdry Student Lock In campaign click here.
- Extreme Experiential
An experiential tour can still be one of the best student marketing channels and deliver brilliant value and ROI, particularly if…
- It’s on the right day, in the right Unis, with the right activation.
- You’re campaign includes a sampling element.
- You amplify your campaign on the ground, in the build up and on your social media. That way even if a student isn’t there on the day, you still reap the brand benefits.
Check out a couple of great student experiential examples here to get inspired:
Seed Marketing are proud to be working with some fantastic clients this Fresher’s including Superdry, Emerge, Amazon, Mixmag, Schuh, After Shock, Duck and Cover with more still be to confirmed.
If you’d like discuss how we can help with your student marketing this Fresher’s or if you’d like to hear more about our Top 5 Favourite Marketing products, email us at hello@seedmarketingagency.com or drop us a line on 0207 025 8438
We’d love to hear from you!
