HIVE SOUNDS

SEED + BUMBLE BRING AN All-Female Music Tour TO STUDENTS

Challenge

Create opportunities in synergy with key student moments to empower students to make the first move with Bumble.

Solution

Bumble presents: Hive Sounds an all female music tour hitting up the biggest parties across the UK. Capitalising on the best university events and student venue favourites to bring Bumble into the mix through activations, sponsorship and on the ground SBA and society guerilla takeovers.

We pioneered headline sponsorships of renowned student venues, offering immersive takeovers that included decor, giveaways, and DJs.

During terms 1 & 2, we executed 340 Bumble activations, creating a non-stop calendar led by 38 SBAs and 27 societies. They helped students fall in love with dating by supporting events ranging from house parties and socials to libraries and talks. Sponsorships enhanced student moments with bespoke merchandise drops, a Bumble-branded sound system, and some of the biggest giveaways on campus, including a trip to Paris.

    • 5

      Bumble sponsored end of year balls

    • 5

      Bumble sponsored freshers events

    • 30k+

      Bumble merchandise handouts

    • 70k+

      Students reached IRL

    • 430K+

      Online impressions