Perfect Addiction

Prime Video challenged us to ramp up community engagement ahead of the launch of their new romance film, 'Perfect Addiction'.

We teamed up with The Girls Bathroom podcast to create an exclusive launch event that aimed to bridge the gap between URL and IRL experiences.

To kick off the excitement, we launched a social competition that offered fans exclusive access to a live podcast event and screening of 'Perfect Addiction.' The competition quickly gained traction, with over 7,000 fans applying for a chance to attend the sold-out event.

Lucky winners were treated to an immersive podcast and screening in a venue transformed into an atmospheric underground boxing gym. Social sharing was built into every touchpoint, from an MMA-style boxing ring to branded drinks and neon backdrops.

To maximise the impact of the event, we partnered with TikTok to live-stream the event and created long-form and short-form videos to be distributed across multiple platforms, generating 20.5K social competition engagements and an Instagram channel growth of over 4K followers.

"This campaign has shown the power of leveraging influence and offering immersive real-life experiences to drive social media community growth and engagements from a Gen-Z audience. Seed have been in the ring with us throughout this campaign bringing the world of Perfect Addiction to life across our handles and venue to create an unforgettable experience for our customers."

Alice Kenyon, UK Editorial Lead Prime Video