Embrace Your Pattern

SEeD + TINDER COME TOGETHER T🙂 drive brand affinity...

Challenge + Solution

Tinder tasked us to drive affinity for Tinder amongst students by bringing a fresh + exciting twist to existing brand perceptions.

Students were encouraged to embrace their unique dating preferences by getting creative and embracing their individual pattern.

Students could create their very own handmade phone case by a dipping marbling technique by choosing from 5 different personalities and colour combinations, reflecting what they search for in a partner.

    • 1000's

      of students nationwide marbled their unique phone cases

    • Events drove

      an increase in registration and usage of Tinder at each university visited