Sziget Festival 2024

With finance far from a youth audience's mind at a music festival, we gamified Sziget with a treasure hunt mechanic to integrate Revolut into the festival world organically.

Together, we created the Revolut Play-TM—a futuristic vault filled with prizes. Leveraging the youth appetite for side quests, attendees searched, secured and entered hidden PIN codes to win rewards like VIP packages, backstage passes, and Sziget 2025 tickets, placing Revolut at the heart of their festival adventure.

The activation attracted over 5,000 visitors in six days, distributing nearly 10,000 cards and 4,400 merch items.

Social channels buzzed as PIN codes were leaked, with 36 winners unlocking the ultimate Sziget adventure, solidifying Revolut as a must-visit at the festival and capturing Gen Z's attention.