LEVIS® 501s 150th Birthday

To celebrate the 150th birthday of the 501 jeans whilst increasing their brand awareness and familiarity amongst the Gen Z audience.

Globally Levis® is a brand known for their amazing quality denim, and is considered a necessity when investing in a good pair of jeans. The overarching aim for this campaign was to reinforce the pre-existing idea, that Levi’s® are an investment you splurge on once that will last a lifetime.

We kicked off with an immersion day with 12 student influencers at one of Levis® flagship stores. This gave the influencers the opportunity to gather footage for future content, as well as learn more about the Levi’s® brand as a whole. The influencers were so stuck in that many ending up creating fun additional user-generated on top of the initial brief.

Incorporating this campaign into Levis social media strategy, influencers shared content from the immersion day as well as self shot content in celebration of the 501s 150th birthday.

Influencers posted 5 pieces of content across the 6 week campaign, and were given creative freedom as an encouragement for them to create content that they saw as authentic to their posting style. This was to ensure authentic engagement from their audience.