Get into it: Short Circuit

We transformed a warehouse into a high-energy, rave-inspired workout venue for lululemon. This initiative was part of a strategic effort to challenge and broaden the brand's traditional perception as predominantly yoga-focused and female-oriented.

The event pulsed with the energy of club culture, featuring high-intensity circuit workouts led by lululemon ambassadors and soundtracked by DJs Katie Baxter and DJ Mimi. A 'Connection Wall' at the venue encouraged participants to share their intentions, deepening connections between attendees and aligning them with lululemon’s ethos of holistic wellness.

Interactive displays were strategically placed to showcase the lululemon Shorts range, mirroring the brand’s innovative retail window designs. These displays not only highlighted the products but also provided engaging "photo moments" that enhanced social shareability and attendee engagement.

Post-workout, participants relaxed with smoothies and protein bars from the lulu-lemonade truck, enjoying time to connect with fellow attendees and ambassadors. An event shaping community spirit through the power of shared movement and luminous, interactive design.