Coco's Court
Where youth met greatness, and culture met the court
6.5M impressions
47k footfall
5k photobooth snaps
26 hours of manicures
12 workshops
3 days
To launch its new tennis apparel with Coco Gauff as global ambassador, New Balance needed more than to talk product. It needed to celebrate a cultural icon a real connection with the next generation of sports fans, creators and cultural tastemakers.
We brought that to life in Paris, timed to align with Roland Garros, through a bold, multi-day pop-up for 13–24s that blended Coco’s personality with Parisian creativity - fusing style, sport, and self-expression.
The space featured three interactive zones, built to drive dwell time, content creation and brand affinity:
Connect – A curated product gallery and story-led experience of Coco’s journey, capped by an exclusive live appearance.
Capture – A content-first zone with vintage photo booths, custom treats at Coco’s Café, and a retro Pac-Man arcade — sparking organic shareability.
Create – A high-touch, tactile space with charm bracelet making and a custom nail bar, tying back to Coco’s CG1 and her self-expression off-court.