Adobe Express: Back to School

A multi-channel student campaign hitting students across the uk

Challenge

Although Adobe has a free, easy to use tool, there is a perception amongst the youth audience that Adobe is for design experts and ‘not for someone like me’.

We were asked to drive increased awareness and usage of Adobe Express, getting everyday students who aren’t enrolled in design courses to know and love Adobe.

Solution

We engaged with students on a large scale across 40 UK campuses to show real-life use cases of how Adobe Express could enhance their everyday lives. Students were invited to design their own tote bags or stickers and have them printed on the spot using Adobe Express for an instant takeaway.

To further reinforce this, we had Student Brand Ambassadors (SBAs) who consistently supported this narrative through on-campus workshops, tasks, and society partnerships—ensuring students understood the benefits of using Adobe Express.

Combined together, our Student Brand Ambassadors were 4x more effective & the tour was 2.5x more effective at driving product engagement than media channels across the same period.

    • 66%

      Of the students who used adobe express during the tour went on to find out more

    • 12,300

      Exports on Adobe express over a 8 week period

    • 344k

      Reach

    • 169k

      Impressions

    • 22.5k

      engagements across SBA-owned social media channels